2023 Hāna Festivals of Aloha Food Challenge

All 2023 Food Challenge categories will be People’s Choice! 
Participants, including contestants and judges, must have a 2023 Festivals of Aloha Ribbon. 
Ribbons may be purchased for $5 via the Hāna Farmers Market Booth on 10/27. 

Get a free $5 farmers market voucher with the purchase of your ribbon while supplies last!

Competition PRIZES

with info-posters below


🏆 Grand Prize 🏆

Hāna Farmers Market Food Basket

Valued at $500


Ulu Cook-Off 

Sponsored by Kahanu Garden

2 Hats ($40 Value), 2 Koa Pens ($150 Value) &

1 Hydroflask ($20 Value)

Top 3 in Appetizer, Main Dish, Dessert Category Prizes
1st – $150 Gift Certificate, NTBG Mug & Mamaki Tea
2nd – $75 Gift Certificate, NTBG Mug & Mamaki Tea
3rd – $50 Gift Certificate, NTBG Mug & Mamaki Tea


Hāna Poke Contest

Sponsored by Capt. Samʻs Food Truck
In Loving Memory of Andrew Park Sr.



Pohole Challenge

Sponsored by Hāna Herbs & Flowers
1st – $300 Gift Card Mama’s Fish House
2nd – (2) 30 oz Yeti cups, 9″ Keyshawn Fillet Knife, and Work Sharp Outdoor Knife Sharpener
3rd – (2) 30 oz Yeti cups and 7″ Keyshawn Fillet Knife
Two addʻl entries will receive Honorable Mentions

Maiʻa Challenge

Hosted by Mahele Farm
1st Place
The World of Bananas in Hawaii: Then and Now – Lavishly illustrated, this “banana bible” covers virtually every edible and inedible banana in Hawai‘i
Mahele Farm Produce Bag & T-shirt
Hāna Farms Gift Card ($25 Value)
2nd Place 
Mango Cutting Board from Lyman Diego of Ma Ka Hana Ka ‘Ike
Mahele Farm Produce Bag & T-shirt
Hāna Farms Gift Card ($25 Value)
3rd Place 
Mahele Farm Produce Bag & T-shirt
Hāna Farms Gift Card ($25 Value)



Hāna Farmers Market is proud to host this year’s Festivals of Aloha Food Challenge in partnership with Kahanu Gardens, Hāna Herbs & Flowers, Capt. Sam’s Food Truck, and Mahele Farms

Mahalo to all who participated in creating the beautiful ‘aina-based dishes!

2023 Winner – $400 Grand Prize Market Basket

Diana Sargent – Curry ‘Ulu Spread

2023 Winners: ‘Ulu Cook-Off


First Place – Diana Sargent

Second Place – Leina Estrella

Third Place – Sanoe Sinenci

Main Dish

First Place – Ashley O’dell

Second Place – Hilary Lang

Third Place – Karen Davidson


First Place – Jasmine King

Second Place – Sanoe Sinenci

Third Place – Hilo Ohtakagi

2023 Winners: Pohole Challenge 

First Place – Hatota Tehiva

Second Place – Daniel Kalama Baker

Third Place – Diana Sargent

Honorable Mentions: Judy Akio & Lei Mono Kahului

2023 Winners: Poke Challenge

Ahi Poke

First Place – Eunice Lind

Second Place – Hatota Tehiva

Third Place – Lena Kawaiaea

Unique Poke

First Place – Hatota Tehiva

Second Place – Willie Mahodagen

Third Place – Lena Kawaiaea

2023 Winners: Mai’a Challenge

First Place – Maya Ross 

Second Place – Diana Sargent

Third Place – Geneva Crouse

Food Challenge Questions? Contact info@hanafarmersmarket.org 
Food Challenge Schedule: October 27, 2023
2-3 p.m. Entry Drop-Off
3-5 p.m. Judging/Sampling 
5-6 p.m. Scoring
6:30-7 p.m.  Winner Announcements at Po Hawai’i, Hāna Bay
Become a Food Challenge Judge 
– Registration for judging spots will be open on a first come first serve basis beginning at 3 p.m.
– Judges must have a Festivals of Aloha Ribbon 
– Judging cards may be purchased for a $5 donation to the challenge of your choosing, or with a $20 donation for all 4 challenges. 
Become a Food Challenge Contestant 
– Contestants must have a Festivals of Aloha Ribbon
– Registration for each dish is $5
– Each entry must supply 25 (2oz) portion cups/lids for judging samples (Mai’a (banana), Poke, Pohole)
– Mai’a and cups/lids may be picked up Oct. 25-27 at Hana Farms
– Pohole and cups/lids may be picked up Oct. 25-27 at Hasegawa General Store 
– Poke cups/lids may be picked up Oct. 25-27 at Capt. Sam’s Food Truck (Fish will not be provided).
– Ulu may be picked up at Kahanu Gardens. Entries may be submitted as a whole dish, and will be portioned on-site by the Kahanu Gardens Team